Meet Joanna of Santa Rosa Strength and Conditioning!

Hello VF Fans, My name is Joanna, I live in Sebastopol, I have a couple kids that might be rock stars some day, and I’m a competitive Weightlifter – that Olympic Sport where people hoist heavy barbells from the ground to over their heads. I’m also the founder...

A Little Bit About Us on North Bay Biz!

In a world of image and polish, sound bites and spin, Adam Parks seems thrilled to be running a business in which honesty and transparency are the name of the game. “My customers have to know they can trust me, because I’m providing them with the food they put in...
The Dog Days of Summer

The Dog Days of Summer

If I’m being honest (and I try to be) I hate August. We are as far from spring and fall as you can get and- if you follow this blog at all- you know those are my favorite times of the year. Business is erratic and slow as everyone tries to get in vacations and...

Packaging Problems

When you spend most of your day using a variety of razor sharp knives, even the most experienced butcher is going to draw their own blood once in a while. As a rank, novice butcher, I am pretty careful and have only needed the medic a couple of times. This last week I...
What My Kids Got to Do On Summer Break

What My Kids Got to Do On Summer Break

We all remember that question on the  first day of the new school year: “What did you do this summer, Billy?” Inevitably, the cool answers were things like Disneyland, summer camp and rich grandparents’ estates. We even had two separate friends that...